Is the new Toyota Land Cruiser 250 a Prado?
The new Land Cruiser 250 series is essentially the latest generation of the Toyota Land Cruiser Prado, marketed as such in many parts of the world. Toyota decided to rebrand it as the Land Cruiser in some regions, including North America, to align it more closely with the legacy of the full-size Land Cruiser lineup while making it more accessible and affordable.
Key Points:
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Platform & Size: The Land Cruiser 250 shares the same platform (TNGA-F) as other models like the Land Cruiser 300 and Lexus GX, making it a mid-size, body-on-frame SUV.
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Legacy: The Prado nameplate remains intact in markets like Australia and parts of Asia, where the "Prado" designation is already well-known.
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Market Differentiation: By branding it as the "Land Cruiser" in some regions (like the U.S.), Toyota leverages the reputation of the Land Cruiser name while offering a more rugged, retro-styled alternative to SUVs like the Lexus GX.
This strategic branding gives the 250 a broader appeal and helps Toyota reintroduce the Land Cruiser line in markets where the larger 300 series is not available. If you're in the market for Land Cruiser 250 accessories, please visit our website thelandcruiserlifestyle.com!